USERLabAsia - Understanding People, Cultures & Trends for Design & Innovation
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CONSUMER RESEARCH & INSIGHT

Research is an integral part of the design process used at USERLabAsia to get insight about the users, their needs, expectations, aspirations and pain-points that help us in designing the right solutions and products. We use ethnographic techniques (contextual observation/enquiries) combined with focus groups, user surveys, or laboratory usability testing techniques.

Our research approach is based upon bringing together following elements:
  • Contextual interview based research to identify:
  • “What User say they do?”

  • Ethnography research to identify:
  • “What and how they do?”

  • Participatory research to identify:
  • “What and how people build/make?”

  • Cognitive Walkthroughs and Evaluative prototyping to identify:
  • “Problems in the design and to refine product and service concepts”

  • Competitor Analysis & Best practice Analysis to identify:
  • "Understand good and bad offered by them"

 
KEY BENEFITS

Through this approach, USERLabAsia help customers in:

  • Validate Product & the Feature requirements.
  • The "Insight, Needs, Pain points and Aspirations of USERS.
  • Understand Compitition Landscape.
  • Define Features and Functionalities
  • Define & Prioritize the entire gamut of “Design and Usability Goals”
  • Business Modeling: Identifying new product needs, road maps
  • Understand Trends and Forecasting

THE mantra for future businesses: Innovate, Innovate & INNOVATE...

 

 
RESEARCH DELIVERABLES

  • User Personas
  • User Stories
  • Use Case Scenarios
  • Cognitive Maps
  • Experience Models
  • Behavior Patterns
  • Features & Functions
  • Business Models
  • Product & Feature Roadmaps
  • Trends and Forecasts
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