USERLabAsia - Understanding People, Cultures & Trends for Design & Innovation
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Our primary design approach is driven by Design Thinking. We follow User-Centric Design (UCD) process and interdisciplinary approach for discovering insights related to the user needs and competitive landscape. This helps us translate research into feasible & innovative design solutions, which maps to users’ context, needs aspirations plus the business objectives. This also helps us delivering the design solutions that are driven by Desirability, Feasibility & Viability.

DESIGN THINKING
 
 
 
 
 
 
USER CENTRIC DESIGN PROCESS
 
 
 
 
 
 
 
DESIGN THINKING

DISCOVER
Research help in uncovering contextual insights that would otherwise be missed. We conduct immersive and extensive field research by embedding ourselves in communities & among stakeholders and analysis the collected information to gain insight on the User Behavior, Their Context, Business Opportunities, Capacities and Competitions, which provides critical inputs towards the solution.

IDEATE & DESIGN
At this stage, our cross-functional team of specialists works to develop a range of design concepts for product, service, program & policy to address the design needs. Throughout the process, we work hand-in-hand with clients, communities, and stakeholders, creating buy-in and shared ownership at all levels.

TEST, REFINE & IMPLEMENT
Each concepts is evaluated against real-world opportunities and constraints, and the most promising are prototyped, tested, and refined until they successfully address the design/user needs. The final design documented and delivered to the client for implementation.

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