USERLabAsia - Understanding People, Cultures & Trends for Design & Innovation
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OUR EXPERTISE

Our expertise is in diverse areas including Software & IT, Mobile, E-Commerce, Digital & Interactive Experience, Health & Wellness, Education, Social Media, Social Innovation, Financial & Banking services, Business Design, Retail, FMCG and Consumer Products & Public Services:


MOBILE DEVICES & APPLICATIONS
The mobile user represents the single largest consumer base in the world today. There are over 6 billon people worldwide including 900 million in India & 1.3 billion in China. Mobile phones have transformed the way we connect and interact with each other and with the rapid growth they are increasingly becoming a convergence point for communication, entertainment, information and advertising. As the markets grows and as consumers evolve, it becomes imperative to develop a richer but easy to use mobile products and services and deliver a great user experience.
 

ENTERPRISE SOFTWARE PRODUCTS AND APPLICATIONS
 

eCOMMERCE
eCommerce is a new way of doing business and is getting adapted very fast by the businesses as well as the consumers. For a successful ecommerce mainly depends upon how quickly and effortlessly the customers are able to find the product they are looking for and how the design helps in smooth transaction without distracting or confusing the buyer during the whole buying cycle.
 

mHEALTHCARE
Mobile technology has dramatically improved the efficiency of healthcare delivery models, from simple text message reminders, to improving complex supply chain processes in remote areas. It has transformed the way in which diseases are diagnosed, tracked and treated. The mHealth market is still very young. Success of the same will largely depend upon the reliability and user-friendliness of the application.
 

eEDUCATION and eLEARNING
Information technology is heavily influencing the way educational content is delivered to students. A Mobile and online learning system should engage the students during the learning process. Navigation and content presentation must take into consideration the learning objectives as well as learn-ability and learning style of the target users. In absence of these, the whole learning experience will be very frustrating and will not be well adapted / acceptable.
 

SOCIAL MEDIA
Social Media has become the core medium for people to engage with each other. It drives their social engagement and leisure activities. A good social media design should help to engage the audience quickly, be dynamic and must show what the network is doing and drive communication, among other things. The design must empower other people in their network to stay informed and take informed decisions.
 

SOCIAL INNOVATION
Although, design had been enhancing the looks and functionalities of products, current design trends indicate diverse usages, and for tackling more complex problems, such as finding ways to provide low-cost healthcare, delivering education to the remote areas, and community development throughout the world or any other public service. The design thinking is the core of any social innovation. Say WELCOME to this!
 

INDUSTRIAL / PRODUCT DESIGN
A good industrial design must relate directly to human characteristics, needs and interests of the intended users. It should also maintain a practical concern for technical processes and requirements for manufacture; marketing opportunities and economic constraints; and distribution sales and servicing processes. The design should ensure that it takes into consideration the use materials and technology effectively, comply with all legal and regulatory requirements and have minimal impact on the environment and eco-system.
 
 
INDUSTRY FOCUS

  • Automotive
  • Biotech & Life Sciences
  • Brand and Visual Communications
  • Computers & Peripherals
  • Consumer Electronics
  • Consumer Goods & Services
  • Education
  • Energy
  • Environment & Green
  • Financial Services
  • Food & Beverage
  • Furniture & Workplace
  • Government
  • Healthcare Products & Services
  • Household Goods & Appliances
  • Industrial Equipment
  • Materials & Manufacturing
  • Media & Entertainment
  • Medical Products
  • Non-Profits
  • Pharmaceutical
  • Public Health
  • Retail & Hospitality
  • Social innovation
  • Software & Web
  • Sports & Gaming
  • Supply Chain & Logistics
  • Telecommunications
  • Toys & Learning Kits
  • Transportation
  • Workplace Ergonomics
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