USERLabAsia - Understanding People, Cultures & Trends for Design & Innovation
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ABOUT US

Our multidisciplinary team consists of highly experienced professionals having necessary qualifications, expertise, skills and extensive hands on experience in User Research, Consumer Insight, User Experience Design, Product Design, Human Factors and Usability Testing, Social & Business Innovation, Service & Process Design which allows us to draw upon multiple perspectives. The team is having comulative design & technology experience of 70+ years in multi disciplinary, multi-cultural and across the globe including North America, Germany, Finland, Denmark, China, Middle East and India. The team consists of User Researchers, Ethnographers, Interaction Designer, Usability Engineer, Industrial/Product Designers & Visual Communication Designers, who are alumnus of India's prestigious design institutes including NID, IIT’s, etc.. We also have panel of experienced design consultants who are engaged in projects on need basis.

ULA is located in India (Noida & Hyderabad) and have associates in major countries like China, Taiwan, Singapore and Japan that help us in carrying out effective research on People, Culture and Trends in emerging markets with major focus on India and China for those customers who are developing products and services for these markets or trying to expend their business in these markets.

 
CORE STRENGTHS

  • User Research & Consumer Insight
  • Participatory & collaborative problem solving
  • User-centric design process
  • Innovation through design research
  • Multidisciplinary creativity combined with design research
  • User experience leadership and excellence
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    MANAGEMENT TEAM
     
    RASHNA M. SAXENA - Principal Designer & Researcher
    A design professional graduated from the India’s premier design institute, National Institute of Design, Ahmedabad. She has more than 14 years experience as a design consultant and worked in India, North America, Europe & China. Her experience is in te area of design research, creative design, fashion and trends and design development & execution. She is also a passionate design educator and has taught & conducted workshops in many design institutes and organizations within India as well as outside.
     
    RAMAN SAXENA - Principal Design & Innovation Strategist
    Raman Saxena is an Industrial Design graduate from India’s premier design Institute, National Institute of Design (NID), Ahmadabad with specialization in Product Design and UX Design. He is also an recipient of German Govt. scholarship for advance training in product planning, design and development.
    His 20+ years of strong technical & business experience with 200+ projects and products spread across User Research & Ethnography, Mobile products and applications including m-Health and m-Commerce, Online and Web applications, Enterprise & Consumer software products and Product Design, Industrial Design and social innovation etc. He has led diverse teams of professionals in a wide range of organizations including Siemens, Nokia, Human Factors International, Network Programs and CA Technologies in International and multicultural environments in US, Europe, China and India.
    He is a strong believer that the deep dive into the user context and environment is the key to creating any successful products that are useful, usable, accessible, engaging, innovative, universal and profitable, His research interests include – Mobile User Experience Tangible Interfaces, Mobile computing, Persuasive Design, Human Interaction Technologies, Social Computing, Enterprize2.0 & Healthcare. He is also will connected with academic institution in the field of design and technology as visiting faculty and mentor including NID, NIFT and IIT’s.
     
    PRAVEEN UPRETI - Principal Technologist
    Praveen Upreti has more than 24 years of in-depth industry experience and till recently he was working as Vice President & Head – Technology & IS at iGATE Patni, where he had worked for more than 10 years. He was instrumental in the organizational development and growth of Patni BPO. He has extensive experience in Strategic Technology & Business Planning, Global IT Delivery & Project Management, IT Infrastructure Management, Data Center Setup & Management, Budget Management and Cost Control, Enterprise-wide SLAs & Change Management, Enterprise Policy Creation and Implementation, Security Strategy Dev. and Disaster Recovery & Business Continuity Management.
    He was previously associated with Teleson Inc. in California, ADCO in Abu Dhabi, Algosaibi GTB in Riyadh, CRIS and HCL in Delhi.
     
    M. RAKESH - Principal Business Development
    Rakesh is a Design-Marketing professional who intuitively understands how Innovation / Creative problem solving PLUS marketing contribute to the success of businesses. Rakesh is a creative networker with strong planning, kick starting and motivating abilities.
    Rakesh is Post Graduate in Industrial/Product Design from India’s premier design institute National Institute of Design, Ahmedabad with prior education in Polymer technology and has more than 18 years of diverse industrial experience in Design Management, Business Development, Research & Development as well as Marketing!
    Rakesh has excellent experiences in mentoring, starting and growing businesses. His industrial network and depth of knowledge of the Indian markets and businesses had been of great help in accomplishing success at every project and task.
    He has built strong relations with external agencies, clients and vendors' apart-from building a culture of team-work internally with high levels of energy & passion.
     
     
     
     
     
    OUR CORE TEAM

  • RAMAN SAXENA
  • RASHNA M SAXENA
  • M RAKESH
  • PRAVEEN UPRETI
  • User Lab Asia core team members are alumni of India's premier design (NID) & technology Institutes and having combined design and technology experience of more than 70+ years and has worked internationally with multinational and multicultural teams & organisations including:

  • SIEMENS
  • NOKIA
  • RELIANCE INDUSTRIES
  • CBME-IIT DELHI
  • HUMAN FACTORS
  • CA TECHNOLOGIES
  • NETWORK PROGRAMS
  • SATYA PAUL
  • LACOSTE
  • TELESON
  • CRIS
  • HCL TECHNOLOGIES
  • PATNI/iGATE
  • The core team has experience of working & delivering 400+ wide range of products, services and applications in following domain:

  • User Experience & UI design
  • Enterprise & Consumer software
  • Mobile Products & applications
  • Home Appliances & Gadgets
  • Healthcare & Medical
  • eCommerce & Web applications
  • Consumer electronics
  • Machine and Tools
  • Industrial & Product Design
  • Exhibition & Signage
  • Branding & Visual design
  • Product Engineering
  • Value Engineering
  • Product Development
  • Design Research & Innovation
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