INDIA and other emerging markets like CHINA, AFRICA and several Asian countries represent not only the largest potential consumer markets; they also represent large, yet diverse populations of users with great scope for process, product and design innovation.

However, for every successful innovation in emerging market, there are thousands of products and services that are unsuccessful not because of their functional or technical limitations but because of flawed assumptions about such new / emerging markets; i.e. the People, Lifestyle, Society, Culture, Economic and Context of Use of the End Users in the emerging markets.

USERLabAsia (ULA) is a Research, Design & Innovation consulting company focusing precisely on these emerging markets, with a deep insight. We help product and service companies to discover & strengthen new design and innovation opportunities for these markets. The services from USERLabAsia (ULA) would range from providing Ethnography Research, to Design, to User Experience modeling, to Accessibility for creating innovative and well design products and services.

We drive Design and Innovation by understanding-"What exactly are the user's needs and desires? How would the target group behave and interact with the products & services? What are the environment and the context of usage? What are the technologies available and limitations? And, What the business needs and Goals are?"

Typically, the study involves User-Centric & Collaborative Design, Ethnography Research and Usability Engineering methods. These techniques along-with interdisciplinary approaches, not only helps in creating products and services which are highly usable and innovative but also in envisioning new products, services and brands. Research backed alignment to user's needs, could result into a challenge, and thus, might open new ways / options to new technology advancement as well!